Last year, a 2016 recording of the children’s song, “Baby Shark,” sparked a dance challenge among kids and weird adults. Now, the track bows at No. 32 on the Billboard Hot 100’s Top 40.
Of course, this is far from the first time a viral challenge helped a song climb the charts (see: Drake’s #InMyFeelings challenge and the Bhad Bhabie-inspired “Cash Me Outside (#CashMeOutside)”). We probably should’ve seen this coming— kids have phones and adults are nostalgic.