'No one is happy all the time'. That’s the message Burger King is trying to communicate with a lineup of burger meals focused on “real” moods to help raise awareness about mental health.
Timed to Mental Health Awareness Month in May, the “Real Meals” include the Blue Meal, Salty Meal, Yaaas Meal and DGAF Meal. They include a Whopper, french fries and a drink.
The effort also pokes fun at McDonald’s, which markets Happy Meals, boxed kids’ deals that include a toy. Burger King launched an ad on YouTube showing a montage of people in various emotional states, using the line: “No one is happy all the time. And that’s OK.”
The ad swaps Burger King’s well-known chorus from the 1970s, “Have it your way,” with “Feel your way.” The music also has been changed to be more authentic to the idea that people can have a range of feelings.
“Burger King restaurants understands that no one is happy all the time. That’s why they’re asking guests to order a Whopper meal based on however they might be feeling,” an online release says.