Target issued an apology and pulled a Father's Day card from it's shelves that has made a lot of shoppers very upset, calling it racially insensitive.
The card is portraying an african-american couple embracing, with raised lettering "Baby Daddy" on the cover.
Target issued a statement Wednesday saying it wants "all guests to feel welcomed and respected" and "it's never our intent to offend any of our guests with the products we sell." They went on to say, "We were made aware of some concerns about this card last week and are working with our vendor to have it removed from Target stores," the Minneapolis-based retailer said. "We appreciate the feedback and apologize. It’s never our intent to offend any of our guests with the products we sell."
The card is in the process of being removed from Target stores across the country.
The baby daddy card was made by Cleveland-based American Greetings, which has informed its product team that it "missed the mark" with the design. "Please accept our sincerest apologies and know we will do better in the future," it said.