Just the sight of it, evokes it's undeniable scent, does it not? Well now Hasbro, the popular toy maker and creator of play-doh has a trademark on the classic odor.
The toy company was excited to announce on Friday that the US Patent and Trademark Office has recognized Play-doh's distinctive smell with a registered trademark, and as you can imagine that is a rare issue for a scent.
So just how does Hasbro want the patent to read, and how do they describe the smell? "Sweet, slightly musky, vanilla fragrance, with slight overtones of cherry, combined with the smell of a salted, wheat-based dough."
The Play-doh brand was main stay in homes and day cares alike, delighting children since 1956. Hasbro applied for the scent trademark last year. The company says in a news release that the smell "has always been synonymous with childhood and fun" and explains that the trademark allows it to protect "an invaluable point of connection between the brand and fans."
Also, fun fact in case you want it for that next date night, there are already some Play-doh-scented products available online, including cologne and soy candles.