Scientists create NEW SHADE OF PURPLE TO HONOR PRINCE

"Love Symbol #2" is what they are calling it and it couldn't be more fitting. The Prince Estate, alongside Pantone Color Institute, announced early this week the creation of a standardized custom color to represent and Prince.

“Love Symbol #2” was inspired by his custom-made Yamaha purple piano, which was originally scheduled to go on tour with the artist before his death from an accidental drug overdose on April 21, 2016. From the 1984 film “Purple Rain” to multiple lyric references, wardrobe and vehicle choices and more, Prince has long been associated with the color. 

The Estate is in conversation with various partners about collaboration on products that incorporate the custom color.

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