Last week, Emma Hallberg, a 19-year-old influencer from Sweden had her Instagram page turned infamous when black women who had been following her on the platform revealed that they had assumed she was black or mixed-race.
They said they felt deceived by how the teen presented herself in her photos.
“I honestly thought Emma hallberg was half black,” a user tweeted last week.
As more followers realized that Hallberg was not black, chatter erupted about how the teen was intentionally or unintentionally presenting herself.
Hallberg denied she used any self-tanners or spray tans, stating she has never “claimed or tried to be black or anything else.”
“I do not see myself as anything else than white,” she said. “I get a deep tan naturally from the sun.”