Pregnant Emma Tetlow, 33, from Halifax, was shopping for her daughter’s first outfit in Tesco when she came across a range of children’s wear and had to do a serious double take.
One baby grow in particular had caught her eye - as she couldn’t help but see boobs printed all over the fabric.
She quickly snapped some photos to send to her mum, and replaced the item on the shelf in disbelief.
Emma then realized that the design was actually pictures of owls – which looked like boobs when upside down.
The expectant mum, who is currently unemployed, explained: “I’ve been looking for clothes for my daughter for months now, so when I was doing my food shop I decided to take a look.
“As soon as I saw the baby grow I thought there were boobs just printed all over it, but it was just the owls upside down.
“I was shocked at first – especially that I was the only person to see it considering how clear they seemed to me!