Travel company Thomas Cook is appealing to hip, young millennials with its new package holidays, Cook's Club.
With trendy package holidays for 'a new generation of travellers' who can 'find a melting pot of cultures', its promotion is emblazoned on their planes: 'I Love Cook's Club'.
When the plane doors open however, it reveals an embarrassing message.
Here is what the plane looks like with the door closed:
And here is what it looks like open...