Carlos Zetina had met a girl at a campus bar, and only knew a few things about her: her name was Nicole, she was from Holland, she attended the University of Calgary, and she thought Nietzche was depressing.
When the number she gave him ended up being wrong, he decided to try and find her in the most insane way: He went through the University of Calgary's entire email list, and messaged every Nicole he could find in one mass email:
"Hi, this is a mass email to all Nicole's if you don't fit this description then ignore and if you are the one and just don't want to talk to me that's ok as well. If you name is Nicole and you're from Holland and you think Nietzsche is depressing then text me ... I'm Carlos btw I'm the guy who took you and your friend home last night."
Zetina emailed 246 Nicoles in total, including students, staff, and faculty members. Even associate deans named Nicole were part of his quest to find his dream Nicole.
His huge email didn't find the Nicole he was looking for, but it did unite the Nicoles of the University of Calgary.
"There's a researcher in the group, who, she and I have similar research interests, so we're actually going to collaborate in future," Nicole Thompson told CBC. "I think it's fantastic."
A group of Nicoles even met up at a local pub.