Snapchat's staff is disappearing.
Snap Inc. is laying off about 100 employees, Bloomberg first reported on Thursday, in its latest step to restructure the company after aggressive hiring over the last few years.
This round of layoffs is focused on the advertising team and comes after Snap's decision to layoff about 120 engineers earlier in March. Snapchat also laid off 22 employees in the content department in January.
Layoffs never look good at a company, and for Snapchat, it comes at a time when celebrities like Chrissy Teigen have abandoned the app. Teigen took issue with Snapchat's regrettable decision to run an insensitive ad asking users to "slap Rihanna" or "punch Chris Brown." Other high-profiles users like Kylie Jenner and MKBHD have spoken out against the recent redesign.