Coca-Cola, Starbucks and Unilever have joined a growing list of latest major advertisers pulling advertising from Facebook amid concerns over hate speech and disinformation on the platform.
“Continuing to advertise on these platforms at this time would not add value to people and society,” says Unilever, which is halting all Twitter, Facebook and Instagram advertising in the US “at least” through 2020. “We will revisit our current position if necessary.”
The move is part of the ‘Stop Hate for Profit’ campaign, which is calling on the social network to implement stricter measures around hateful and racist content on its platforms.
Coca-Cola is pausing advertising on all social media platforms globally, with the drinks giant’s CEO James Quincey demanding “greater accountability and transparency” from social media firms.