The Oscar Mayer shoelaces are scented using actual Oscar Mayer Hardwood Smoked Bacon, so the smell is guaranteed to be right on the nose. Pun intended. Similar to any good sneaker drop, these shoelaces will be super exclusive, so if you want a pair for yourself, you'll have to test your luck.
From March 26 to April 1, fans can enter to win the bacon shoelaces by tweeting with the hashtags #OscarCookMyKicks and #Sweepstakes. From there, Oscar Mayer will choose 1,500 lucky winners.
Associate Director for Oscar Mayer, Megan Lang, said the shoelaces are an easy way to jazz up an old pair of shoes and show off your love for bacon. "There are few things better than the delicious smell of freshly cooked Oscar Mayer Bacon, but you shouldn’t have to turn on the stove to fill your nostrils with the heavenly scent,” she said. “We know bacon lovers can’t get enough of it, so we’ve created these bacon-scented laces to give fans the chance to carry their bacon love everywhere, whether they’re styling the hottest new sneakers or sizzling up an old pair of shoes.”