Caribou Coffee is starting the holiday season a little early because this season "can't come soon enough," a news release says.
The Minnesota-based coffee company unveiled its new holiday look on Thursday along with initiatives aimed at helping customers "look for magic in the season."
“2020 has been hard, and this holiday season already feels different. Guests are excited for the return of their holiday favorites, and our amazing team is looking forward to making their visit delightful,” Erin Newkirk, VP of Global Brand Strategy for Caribou Coffee, said. “Expect to see little touches of color and joy, even as you visit us at the drive-thru or curbside. Finding the moments of positivity and magic are important now more than ever.”