In what is only its fifth "flagship store" in North America, Canada Goose opened its doors at the Mall of America on Thursday.
The Canadian winter clothing manufacturer's famous winter parkas range from $725 to a whopping $1,595 for its showpiece "snow mantra" coat.
What's more, you'll be able to test the parkas out in conditions approaching – if not quite at – the worst of Minnesota winter.
That's thanks to a "Cold Room" within the store, which lets customers try out their winter wear in temperatures as low as 13 below.
Ok, so that's pretty cold, but not quite the 30-40 below we saw during last year's Polar Vortex.