Burnsville-based Landmark Creations designed and created the enormous balloon butt that quaked as Lizzo performed "Truth Hurts" and "Good as Hell" inside New Jersey's Prudential Center, but the doubling down of local angles was pure coincidence.
"The Minnesota connection was just luck on our part,” says Stephanie Meacham, Landmark's VP of operations. "It was really cool to watch it."
Lizzo's creative team approached Landmark -- whose past clients include Ariana Grande, Florida Georgia Line, Katy Perry, David Byrne, and even Oprah -- two weeks ahead of the VMAs with the thong-clad booty concept, Meacham says. The 33-year-old inflatables manufacturer quickly got, er, cracking on the 12-foot-high, 25-foot-wide, 120-pound prop. It's not the company's first butt.