Target's Go To Brands, Archer Farms & Simply Balanced Are Being Replaced

Target is adding a new line of food and beverage products next month. 

The retailer’s latest brand launch, Good and Gather, will include more than 2,000 products by the end of next year. The brand will focus on more natural products, which will not contain artificial flavors, colors or high fructose corn syrup.

“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” said Stephanie Lundquist, Target’s executive vice president and president of Food & Beverage, in apress release. “We saw this as a huge opportunity for Target to help.”

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