Yes, that billboard is smoking.
No, it's not on fire.
Some creative new advertising from Casey's General Store is giving motorists pause, and leading to an influx of calls to the emergency services.
Sam Alexander-Sedey spotted one of the new roadside ads recently and posted about it in a Blaine Facebook group. Alexander-Sedey said they saw it on Highway10 westbound in MoundsView.
It looked like there was smoke billowing from the sign so he called a non-emergency number to report it.
Turns out, it's just a fogmachine. But it's confused plenty of people. According to Alexander-Sedey, the phone operator said they'd been taking calls about the billboard all week.