Social media users have flooded Twitter with comments slamming Tom Hiddleston's new TV advert and branding it 'creepy'.
The British actor, 38, appears in an advert for Centrum women's supplements on Chinese TV network Weibo.
The curious advert is filmed from the viewpoint of Tom's would-be female partner, in the vertical style of mobile phone footage, tapping into China's huge appetite for social media.
Watch for yourself and let us know what you think: