An IPA beer inspired by Lucky Charms breakfast people is exchanging hands for hundreds of dollars after a frenzied launch this past weekend.
Unfortunately for Minnesotans, the beer-makers behind the innovation – Smartmouth Brewing Co. – is based in Norfolk, Virginia, with the local angle here of course being that Lucky Charms are the creation of Golden Valley-based GeneralMills.
Nonetheless,Smartmouth had no idea how much of a hit it had on its hands as it prepared to release its Saturday Morning IPA that is brewed with "house-toasted marshmallows and cerealmarshmallowsin the mash."