Toys "R" Us Is Already Returning to Business - With a New Name

Toys "R" Us is reportedly back with a different name.

According to reports , the Toys "R" Us, Babies "R" Us, and Geoffrey the giraffe brands have been obtained by a company called Tru Kids Inc. as of January 20. The people behind this venture aren't totally unfamiliar; CNBC says several former Toys "R" Us executives are running Tru Kids Inc.

The company is exploring several options, including standalone stores and pop-up shops. The overall goal is to bring these beloved brands back in a "completely new and reimagined way" so kids don't have to go another holiday without them.

Get more on the Toys "R" us comeback here .

Photo: Getty Images

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