A restaurant in Alexandria has seen an opportunity in the frigidity by offering an unusual discount to customers.
The Travelers Inn Cafe, at 511 Broadway, will offer a discount on customers' bills equal to the temperature when they wake up between now and Friday.
So if you wake up and the air temperature is -31F, that's a 31 percent discount on your meal, with diners told to take a screenshot of their weather app when they wake up and bring it to the restaurant.
But it's the way the discount was announced that has people talking, as it was revealed in hilarious fashion by restaurant general manager Patrick Sieve on Facebook.
"Ok let's do some math: $28 dollar bill, 31 degrees below zero, that's a saving of $8.68," he says.