But Kylie Jenner saw the funny side when a picture of an egg beat her most-liked Instagram record on Sunday.
Only posted last week - by the account World Record Egg - the simple photo of an egg on a plain background quickly surpassed the 18.1 million 'likes' required to steal the crown from the makeup mogul.
The 21-year-old reality star took the title when she shared the first picture of newborn daughter Stormi back in February.
Kylie responded with a very racy photo of herself in an animal print bodice. She captioned the saucy snap: 'Oh... Hi nice to see you again!'.
A vintage video of herself cracking an egg on the gravel soon followed with the caption: 'Kylie when she sees the world record egg account.'
'Take that egg!' wrote Kylie.