MN Wild Stopped By #Cities971AtTheFair To Unveil The 10K Lakes Challenge

I love the Minnesota Wild's "This Is Our Ice" campaign. I'm not one for gimmicks, but I don't even think this is a gimmick so much as it's just true. And this year, the team is taking it to a new level. 

Wild President Matt Majka stopped by to share what the 10,000 Lakes Challenge is all about.