Will you go to IHOp for burgers?
Will you go to IHOb for burgers?
Obviously, it's quite a saturated market. I think they need two things:
1. Phenomenal burgers
2. One signature, enticing, burger we can't get anywhere else
In the quick video available in the tweet above, IHOb gives a good look at a couple of its burger options:
- Cowboy BBQ: burger topped with bacon, cheese, onion rings and BBQ sauce.
- Big Brunch: burger topped with a fried egg, cheese and bacon.
It also shows a mushroom and Swiss burger, which we assume is a burger topped with mushrooms and swiss cheese (we're smart).