#KeepTheNorthCold Has Been Trending All Day - What Is It?

I know this topic ignites people, but I believe that climate change is very real and I applaud initiatives like this. 

What to know:

Askov Finlayson is a Minneapolis outdoor clothing store & brand and they've pledged to give $1 million to climate change organizations over the next 5 years. Co-founder, Eric Dayton, said: "Eric Dayton said that "climate change threatens our winters here in the North, and the health, security, and prosperity of people all around the world." Ultimately, they plan to donate more than the cost of the company's environmental footprint.



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