The drugstore brand released a line of brand-new, limited-edition body washes designed to match six different silhouettes of a woman's body, AdWeek reports.
The intention with its "Real Body Bottles," as the company is calling them, is to spread a message of body positivity — a huge part of Dove's Real Beauty ethos. "Each bottle evokes the shapes, sizes, curves and edges that combine to make every woman their very own limited edition," the brand said in a statement. "They're one of a kind — just like you."
And it was only expected that Twitter had some feelings about this.