Wondering why your Instagram feed was flooded with red bathing suits yesterday? Go ahead and ask Sunny Co Clothing — but it might take the brand a little while to get back to you.
The California-based clothing company is currently dealing with potentially having to give away tens of thousands of FREE bathing suits after an Instagram promotion massively backfired. The swimsuit saga began on Thursday (May 3), when Sunny Co posted an Instagram promising a free "Pamela" bathing suit (which retails for $64.99) to everyone who reposted the image and tagged the company over the next 24 hours, Buzzfeed reports. The only stipulations mentioned in the original post were that the offer was valid only in the U.S. and that individuals were responsible for covering the shipping and handling. More at TeenVogue.com