Trader Joe's Bringing You Cheap Cans of Wine to Make Summer


Although canned wine is the new kid on the block when compared to centuries-old wine packaging of glass bottles and corks, its benefits are propelling it to industry stardom. Aluminum cans are lightweight, portable and cost less to ship, and they're easier to recycle than glass.

The downside? The product inside the can doesn’t always stand up to its bottled counterpart. Tickled to tackle the task of finding a wine that meets our strict standards to fill the can-do can, our wine team rolled up their sleeves and worked with an Italian supplier to develop Simpler Wines Italian Sparkling Wine in 4-pack cans.

Simpler Wines combine the convenience of a can with a delightfully quaffable, Italian vino frizzante (sparkling wine). In Simpler Wines White, notes of juicy honeydew and fresh cut herbs provide sweet sippability, complementing such savory pairings as fresh bread & olives or Parmigiano Reggiano. The elegant, mineral notes and red fruit flavors of Simpler Wines Rosé are a natural fit for fresh pasta, seafood or sweets.

Whichever you choose, the floral bouquet and effervescence of these Wines will provide an instant party-like atmosphere upon first sip, whether you’re at an actual party, or just celebrating a Wednesday night dinner. And the perfectly-portioned cans (187mL each, or about 6 fluid ounces) are incredibly handy when you’re mixing up a cocktail and only need a splash (or two) to top up your glass.

With no fancy opener or glassware needed, Simpler Wines dare to venture where their bottled brethren can only dream. Picnic at the beach or concert in the park? No problem. Backyard BBQ or pool party? Simpler Wines for the win.

We’re offering four – 187mL cans (748mL total) of Simpler Wines White or Simpler Wines Rosé for the WOW price of $3.99, a fraction of the price we’ve seen elsewhere. We’ll drink to that!

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