Collect some fur from your pet, send it to the Analog Watch Co, wait three to four weeks, receive a custom watch band made of your pet’s fur, and wear this furry band on your wrist daily.
This watch collection is completely custom, as it features leather straps coated in your individual pets’ fur.
Preorders start April 1st — which means there’s a strong possibility this whole thing is an elaborate April Fools’ joke.