Canadian Chain, Tim Horton's, Is Teaming Up With Justin Bieber

Tim Hortons has teamed up with pop superstar Justin Bieber to launch three new Timbit flavours called Timbiebs along with co-branded merchandise. Tim Hortons will roll out the limited-edition Timbiebs Timbits in chocolate white fudge, sour cream chocolate chip, and birthday cake waffle on Nov. 29, exclusively in Canada and the United States.

“Doing a Tim Hortons collab has always been a dream of mine,” Bieber said in a statement. “I grew up on Tim Hortons and it’s always been something close to my heart.”


The celebrity endorsement deal marks a departure from the coffee and doughnut chain’s usual lineup of professional hockey players, a marketing strategy that could attract new customers. Watch the promo video below and read more from the TorontoStar.com.


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