Tim Hortons has teamed up with pop superstar Justin Bieber to launch three new Timbit flavours called Timbiebs along with co-branded merchandise. Tim Hortons will roll out the limited-edition Timbiebs Timbits in chocolate white fudge, sour cream chocolate chip, and birthday cake waffle on Nov. 29, exclusively in Canada and the United States.
“Doing a Tim Hortons collab has always been a dream of mine,” Bieber said in a statement. “I grew up on Tim Hortons and it’s always been something close to my heart.”
The celebrity endorsement deal marks a departure from the coffee and doughnut chain’s usual lineup of professional hockey players, a marketing strategy that could attract new customers. Watch the promo video below and read more from the TorontoStar.com.