Genius: Danish Market Creatively Prices Sanitizer To Discourage Hoarding

Coronavirus isn’t the only thing that grows exponentially. So does the price of hand sanitizer at one high-end grocery store in Denmark.
The Rotunden supermarket has a pricing trick aimed at keeping shoppers from hoarding the antiseptic.
One bottle is a reasonable 40 DKK ($4.09), but the price jumps to 1,000 DKK ($95) for two bottles.

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